A quick post – really a ‘re-post’ / link to a Seth Godin blog post about building trust back on the 19th…
Seth talks about a recent purchase experience – and what it took for the companies to earn his trust.
I’m paraphrasing his comments into my own thoughts below…
Clean and professional web sites, no bait-and-switch tactics, clearly advertised pricing for all parts of the transaction… how many times have you tried to get complete answers from a self publishing company to find that the conversation never seemed to end – because there was always another price to ask about, or that you couldn’t get a solid answer?
The ability to speak with someone who has an investment in you as a customer and in the reputation of the business… ever tried to speak to someone who has authority or actually an active investment in the success and reputation of the business?
When you choose a self publisher, you should be able to have both items above – and it will create a feeling of trust with the company. Rock solid answers, and working with someone who actually cares about the customer. Godin said it best in his closing paragraph:
“One reason that so many hard sell businesses fail is that they are neither. They aren’t (or don’t appear to be) trustworthy institutions, nor are they trustworthy humans. So we move on. You do 95% of it right, then use cheesy fonts or lie a bit or try too hard and boom, that’s it.”
Think about that as you make your choice, and suddenly the path may seem much more clear.
Filed under: self publishing, Self Publishing Companies, Self Publishing Company Comparisons | Tagged: self publishing, Seth Godin, trust | 2 Comments »
