Posted on June 23, 2009 by Ray Robinson
A quick post – really a ‘re-post’ / link to a Seth Godin blog post about building trust back on the 19th…
Seth talks about a recent purchase experience – and what it took for the companies to earn his trust.
I’m paraphrasing his comments into my own thoughts below…
Clean and professional web sites, no bait-and-switch tactics, clearly advertised pricing for all parts of the transaction… how many times have you tried to get complete answers from a self publishing company to find that the conversation never seemed to end – because there was always another price to ask about, or that you couldn’t get a solid answer?
The ability to speak with someone who has an investment in you as a customer and in the reputation of the business… ever tried to speak to someone who has authority or actually an active investment in the success and reputation of the business?
When you choose a self publisher, you should be able to have both items above – and it will create a feeling of trust with the company. Rock solid answers, and working with someone who actually cares about the customer. Godin said it best in his closing paragraph:
“One reason that so many hard sell businesses fail is that they are neither. They aren’t (or don’t appear to be) trustworthy institutions, nor are they trustworthy humans. So we move on. You do 95% of it right, then use cheesy fonts or lie a bit or try too hard and boom, that’s it.”
Think about that as you make your choice, and suddenly the path may seem much more clear.
Filed under: self publishing, Self Publishing Companies, Self Publishing Company Comparisons | Tagged: self publishing, Seth Godin, trust | 2 Comments »
Posted on June 15, 2009 by Ray Robinson
I’ve blogged about textbook publishing before – and the ‘broken’ model that costs college students (or their parents) often thousands of dollars for product that barely (if at all) meets their needs. Professor Textbook is an indie textbook publishing model that we created out of our Dog Ear Publishing experience – and a great post at one of the blogs I follow on the state of the publishing industry discusses exactly the topic that is near-and-dear to anyone following the industry.
I believe that textbooks would even benefit from a more ‘distributed’ approach – with more control centered with those providing the instruction, and less ‘teach what we publish’ mentality. More and more professors are taking on the publication of their own textbook – and feel they are providing a more focused and quality learning experience for each of their students. Dona J. Young – a professor at Indiana University Northwest – did just that, producing two writing textbooks in less than a year. Her reasons were simple, “As a teacher, I am most effective when I develop my own materials tailored to my students’ needs.” and “What is most important, though, is that Professor Textbook helps teachers give students access to high quality books that are cost effective.”
Check out what Seth Godin had to say about the topic (thanks to Joe for putting this link in his blog) of textbook publishing. He goes far further than most would dare… but he makes all sorts of great points, even down to stating that textbooks should be free (not that I entirely agree with that point – I believe they are way too expensive, but I can’t quite wrap my head around free… unfortunately very few models actually support that – the biggest one being just normal human motivation…)
The independent publishing / self publishing route isn’t the only angle – as I discussed previously a number of organizations are pursuing a truly ‘open’ model of textbook publishing that really IS free. Check out the effort by Rice University, Connexions, and the Make Textbooks Affordable campaign.
Filed under: Joe Wikert, self publishing, textbook publishing | Tagged: Dog Ear Publishing, Joe Wikert, open textbooks, Professor Textbook, self publishing, Seth Godin, textbook publishing | Leave a Comment »