I stumbled on to this from a Tweet by Guy Kawasaki … Dan Schawabel (the ‘personal branding’ guru) put together ten rules for creating your personal ‘brand’. Since a book – and an author – need to stand out to be successful, this list make sense for any author self publishing their book… There are [...]
Filed under: book marketing, self publishing | Tagged: book marketing, personal branding, self publishing | Leave a Comment »
I just received our Google Book Search Weekly Summary Report – and I know I’ve covered Google Book Search before – but am consistently amazed at the power of this system to drive book sales. We’ve (at Dog Ear Publishing – my self publishing company) been focusing more effort on the Google Book Search system [...]
Filed under: book marketing, Book Marketing Plan, Dog Ear Publishing, Google Book Search, self publishing | Tagged: book marketing, Dog Ear Publishing, Google Book Search, self publishing | 1 Comment »
Sorry… the post header reads like the title of a bad beach novel, I know, but I couldn’t resist. THIS post is pretty much a nothing post other than a general ‘here’s what I’m looking to accomplish going forward’ with the blog. I’m sure many folks out there (especially parents) found the summer to be [...]
Filed under: self publishing, Self-publishing blogs | Tagged: book marketing, ray robinson, self publishing, self publishing today | Leave a Comment »
A quick post – really a ‘re-post’ / link to a Seth Godin blog post about building trust back on the 19th… Seth talks about a recent purchase experience – and what it took for the companies to earn his trust. I’m paraphrasing his comments into my own thoughts below… Clean and professional web sites, [...]
Filed under: self publishing, Self Publishing Companies, Self Publishing Company Comparisons | Tagged: self publishing, Seth Godin, trust | 2 Comments »
I’ve written before about the power of Google Book Search for authors and the self publishing industry as a whole. I think it’s an amazing service and never really understood the complaints… but, that’s not the point of the post. This is all about the new goodies for Google Book Search that Google unveiled on [...]
Filed under: 1, book marketing, Google Book Search, self publishing | Tagged: book marketing, Dog Ear Publishing, Google Book Search, self publishing | 1 Comment »
A new set of terms have been floating around the publishing world lately – though the ‘core’ term seems to have been invented way back in 2006 (an eternity, I know…) by Scott Karp at his blog Publishing 2.0 – the (r)evolution of media… Morris Rosenthal appears to have recently coined Self-Publishing 2.0 – and [...]
Filed under: book marketing, book publishing, self publishing, Self Publishing 2.0 | Tagged: book marketing, Dog Ear Publishing, publishing 2.0, self publishing, Self Publishing 2.0 | Leave a Comment »
I just received my email from Writer’s Digest for their 101 Best Websites for Writers – a very different list from past years. For those of you in the world of self publising that don’t follow the Writer’s Digest list, this venerable magazine puts together a list of what they feel are the absolute best-of-the-best [...]
Filed under: self publishing, Self Publishing Companies | Tagged: Dog Ear Publishing, publishing a book, self, self publishing, Writer's Digest | 1 Comment »
I’ve blogged about textbook publishing before – and the ‘broken’ model that costs college students (or their parents) often thousands of dollars for product that barely (if at all) meets their needs. Professor Textbook is an indie textbook publishing model that we created out of our Dog Ear Publishing experience – and a great post [...]
Filed under: Joe Wikert, self publishing, textbook publishing | Tagged: Dog Ear Publishing, Joe Wikert, open textbooks, Professor Textbook, self publishing, Seth Godin, textbook publishing | Leave a Comment »
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