Self publishing ebooks & print books – and why they shouldn’t look the same…

Posted on August 18, 2010 by Ray Robinson

Why formatting for ebooks and print shouldn’t be the same I thought I’d take some time today to address a relatively new situation – the creation of self publishing authors interested in the creation of e-book product for their print books. My company, Dog Ear Publishing is an Apple-authorized aggregator for the Apple iBookstore. Being [...]

Filed under: Amazon Kindle, Apple iBookstore, Apple iPad, Barnes & Noble Nook, book publishing, Dog Ear Publishing, ebooks, ibookstore, self publishing | Tagged: , , , , , , , | Leave a Comment »

Importance of book title SEO to self publishing authors

Posted on July 27, 2010 by Ray Robinson

Self Publishing – the impact of great SEO book titles and copy I spent some time chatting with an author today about self publishing their book – and exactly HOW to make the book stand out ‘SEO-wise’ on the various online bookstores and search engines (Google Book Search specifically). Creating great SEO for your book [...]

Filed under: book marketing, book publishing, self publishing | Tagged: , , , , , | 4 Comments »

Self publishing requires a strong First Amendment – support 1 for All

Posted on July 26, 2010 by Ray Robinson

“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.“ It seems so easy to understand, yet I doubt any [...]

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Amazon Kindle Sales vs. book sales in general… the printed book ain’t going away

Posted on July 22, 2010 by Ray Robinson

Everyone has probably heard about or read the press release  from Amazon announcing that the online bookseller reached a point at which they sell more Kindle books than hardcover books. In reading and watching much of the media coverage you’d think the printed book was on the way out. Interesting. More interesting though are a [...]

Filed under: Amazon, book marketing, Dog Ear Publishing, self publishing | Tagged: , , , , | 1 Comment »

The Power of the Talk Show – Rock Junket: New York City from Dog Ear Publishing

Posted on February 4, 2010 by Ray Robinson

Dog Ear Publishing author Bobby Pinn has been at the business of New York City tours for years. He’s built a career and reputation on showing visitors (and New York natives) the famous haunts and ‘rock-historic’ locales in New York City. He (and his book) were featured on the Fox News New York morning show. [...]

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Self Publishing, Google Book Search, Google PPC

Posted on August 11, 2009 by Ray Robinson

I just received our Google Book Search Weekly Summary Report – and I know I’ve covered Google Book Search before – but am consistently amazed at the power of this system to drive book sales. We’ve (at Dog Ear Publishing – my self publishing company) been focusing more effort on the Google Book Search system [...]

Filed under: book marketing, Book Marketing Plan, Dog Ear Publishing, Google Book Search, self publishing | Tagged: , , , | 1 Comment »

Google Book Search – new features for the self published author

Posted on June 22, 2009 by Ray Robinson

I’ve written before about the power of Google Book Search for authors and the self publishing industry as a whole. I think it’s an amazing service and never really understood the complaints… but, that’s not the point of the post. This is all about the new goodies for Google Book Search that Google unveiled on [...]

Filed under: 1, book marketing, Google Book Search, self publishing | Tagged: , , , | 1 Comment »

What is Self Publishing 2.0?

Posted on June 18, 2009 by Ray Robinson

A new set of terms have been floating around the publishing world lately – though the ‘core’ term seems to have been invented way back in 2006 (an eternity, I know…) by Scott Karp at his blog Publishing 2.0 – the (r)evolution of media… Morris Rosenthal appears to have recently coined Self-Publishing 2.0 – and [...]

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101 Best Websites for Writers – list releasing today

Posted on June 17, 2009 by Ray Robinson

I just received my email from Writer’s Digest for their 101 Best Websites for Writers – a very different list from past years. For those of you in the world of self publising that don’t follow the Writer’s Digest list, this venerable magazine puts together a list of what they feel are the absolute best-of-the-best [...]

Filed under: self publishing, Self Publishing Companies | Tagged: , , , , | 1 Comment »

Textbook publishing – a changing model

Posted on June 15, 2009 by Ray Robinson

I’ve blogged about textbook publishing before  – and the ‘broken’ model that costs college students (or their parents) often thousands of dollars for product that barely (if at all) meets their needs. Professor Textbook is an indie textbook publishing model that we created out of our Dog Ear Publishing experience – and a great post [...]

Filed under: Joe Wikert, self publishing, textbook publishing | Tagged: , , , , , , | Leave a Comment »

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