What is Self Publishing 2.0?

Posted on June 18, 2009 by Ray Robinson

A new set of terms have been floating around the publishing world lately – though the ‘core’ term seems to have been invented way back in 2006 (an eternity, I know…) by Scott Karp at his blog Publishing 2.0 – the (r)evolution of media… Morris Rosenthal appears to have recently coined Self-Publishing 2.0 – and [...]

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TitleZ is down… but other ‘track your Amazon sales rank’ tool exist

Posted on June 10, 2009 by Ray Robinson

I’ve been dismayed that over the past week or so the no-cost service that allow self published authors to track their Amazon.com sales rank is no longer online (www.titlez.com – I wrote an article on tracking your amazon sales rank last August in which I discussed the site). I placed a call to the company [...]

Filed under: Amazon, book marketing, self publishing | Tagged: , , , | 4 Comments »

What is Twitter and Can it Help Market Your Book?

Posted on April 9, 2009 by Ray Robinson

Here is the general idea of Twitter: It’s a social networking site where a user answers the question “What are you doing?” to make a status update. Then, “followers” of this user (friends, family, co-workers, etc.) receive an update on their own Twitter pages informing them of the user’s status. Twitter is similar to Facebook [...]

Filed under: book marketing, Current events, self publishing | Tagged: , , , | 2 Comments »

Ben MacKinnon Shares Book Marketing Insights

Posted on April 1, 2009 by Ray Robinson

One continual hot topic of self-publishing is how to market your book. Book marketing is arguably the most important part of the self-publishing process. After all, you might have written the best book in the world, but if you don’t market it, nobody will know about it! While I often provide book marketing suggestions on [...]

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Using Amazon Connect as book promotion for the self publishing author

Posted on March 26, 2009 by Ray Robinson

(we are getting this question quite a bit – so I’m posting a reprint of an article on Amazon Connect from the Dog Ear Publishing web site) What is Amazon Connect …  and why is it important to a self published author? AmazonConnect is a highly targeted blog within Amazon.com where authors can do a [...]

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Writer’s Digest – Everything You Need to Know About Self Publishing

Posted on March 11, 2009 by Ray Robinson

This edition of Writer’s Digest (the March / April 2009 edition) has an amazing selection of articles on self-publishing – and actually does an amazing job of covering, literally, just about everything you actually need to know to get started self publishing your book. In the interest of full disclosure, as most of you know [...]

Filed under: book marketing, Joe Wikert, self publishing, Self Publishing Company Comparisons | Tagged: , , , , , , , , | 1 Comment »

Self publishing & the e-book: B&N buys an e-book retailer

Posted on March 6, 2009 by Ray Robinson

I’ll step in to what might be controversy here, but what the heck. Typically, e-books have not been a large source of revenue for self-published authors. At Dog Ear Publishing, our self published authors have almost never seen sales from an e-book amount to even 1% of their print product. So, it was with interest [...]

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Blogging Draws Attention to Your Book

Posted on February 26, 2009 by Ray Robinson

We talk a lot on here about how to market and sell your self-published book. Here’s an idea that can help you interact with potential readers without even leaving your house (or your desk chair, for that matter): Have you ever considered blogging? Blogs are for anyone and everyone, and cover a wide-range of topics. [...]

Filed under: Blogging, Blogging Tips, book marketing, self published, self publishing, Successful Authors | Tagged: , , , | 3 Comments »

Have you ever wondered what to write about?

Posted on February 19, 2009 by Ray Robinson

Many of us love to write, but when it comes to finding a topic, we stall. Yesterday, Mark Kurlansky, author of books such as Cod: A Biography of the Fish that Changed the World, Salt, and 1968, was in Indianapolis (he’s also a graduate of one of our local universities, Butler University). He shared some [...]

Filed under: book marketing, Writing | Tagged: , , , | 1 Comment »

Internet Marketing – is ANYTHING too far?

Posted on January 20, 2009 by Ray Robinson

I’ve been absent from the blog for ages – since November 3 to be exact – and it took a SEO expert taking a swipe at my Google AdWords approach to get me writing again… Go figure… I’d also said that this blog wouldn’t be a forum just to promote Dog Ear Publishing, but a [...]

Filed under: book marketing, Joe Wikert, Self Publishing Companies, Tate Publishing | Tagged: , , , , , | Leave a Comment »

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