Blog SEO and Book Marketing for Self Publishing Authors

Posted on June 23, 2011 by Ray Robinson

Using Blog SEO in Your Book Marketing Efforts A large number of self published authors start a blog with the two-fold intention of communicating with readers AND building better book marketing success. A blog about a self published book can be a very effective book marketing tool for promoting a book and distributing information. However, [...]

Filed under: Blogging, book marketing, Book Marketing Plan, self publishing, Self-publishing blogs | Tagged: , , | 3 Comments »

Book Marketing and Video Book Trailers for self publishing authors

Posted on November 18, 2010 by Ray Robinson

Video Book Trailers as Book Marketing for self publishing authors The time of social media has arrived (many would argue it arrived quite some time ago…) and has dramatically changed how most of us communicate. Under the right circumstances, and when done well, social media will drive traffic to your website, help the market perceive [...]

Filed under: book marketing, Book Marketing Plan, self publishing, Social Media, Video book trailers | Tagged: , , , , | Leave a Comment »

The Difference Between Book Publicity and Book Advertising

Posted on September 23, 2010 by Ray Robinson

Marketing a book successfully by using a book publicist Occasionally I come across people much smarter than I am… OK, so it’s more than just occasionally… Anyway – this is one of those times when an expert in the industry so succinctly and clearly explains a topic that I feel the need to let THEM [...]

Filed under: book advertising, book marketing, book publicity, self publishing | Tagged: , , , | 1 Comment »

The SEO factor of back cover copy for self publishing authors

Posted on August 12, 2010 by Ray Robinson

Book Cover Copy, Self Publishing, and SEO You’ve spent years crafting your manuscript – now as you prepare to self publish your book you start to think about the cover. Often times authors think more about their book cover design than they do the book marketing cover copy and back cover flow. Yes, a great [...]

Filed under: book marketing, book publishing, Dog Ear Publishing, self publishing | Tagged: , , , , | 1 Comment »

Importance of book title SEO to self publishing authors

Posted on July 27, 2010 by Ray Robinson

Self Publishing – the impact of great SEO book titles and copy I spent some time chatting with an author today about self publishing their book – and exactly HOW to make the book stand out ‘SEO-wise’ on the various online bookstores and search engines (Google Book Search specifically). Creating great SEO for your book [...]

Filed under: book marketing, book publishing, self publishing | Tagged: , , , , , | 4 Comments »

The Power of the Talk Show – Rock Junket: New York City from Dog Ear Publishing

Posted on February 4, 2010 by Ray Robinson

Dog Ear Publishing author Bobby Pinn has been at the business of New York City tours for years. He’s built a career and reputation on showing visitors (and New York natives) the famous haunts and ‘rock-historic’ locales in New York City. He (and his book) were featured on the Fox News New York morning show. [...]

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Quick post – Top ten rules for creating a personal brand – for self publishers

Posted on October 14, 2009 by Ray Robinson

I stumbled on to this from a Tweet by Guy Kawasaki … Dan Schawabel (the ‘personal branding’ guru) put together ten rules for creating your personal ‘brand’. Since a book – and an author – need to stand out to be successful, this list make sense for any author self publishing their book… There are [...]

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Self Publishing, Google Book Search, Google PPC

Posted on August 11, 2009 by Ray Robinson

I just received our Google Book Search Weekly Summary Report – and I know I’ve covered Google Book Search before – but am consistently amazed at the power of this system to drive book sales. We’ve (at Dog Ear Publishing – my self publishing company) been focusing more effort on the Google Book Search system [...]

Filed under: book marketing, Book Marketing Plan, Dog Ear Publishing, Google Book Search, self publishing | Tagged: , , , | 1 Comment »

Self Publishing Today and the long hot summer…

Posted on August 11, 2009 by Ray Robinson

Sorry… the post header reads like the title of a bad beach novel, I know, but I couldn’t resist. THIS post is pretty much a nothing post other than a general ‘here’s what I’m looking to accomplish going forward’ with the blog. I’m sure many folks out there (especially parents) found the summer to be [...]

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Google Book Search – new features for the self published author

Posted on June 22, 2009 by Ray Robinson

I’ve written before about the power of Google Book Search for authors and the self publishing industry as a whole. I think it’s an amazing service and never really understood the complaints… but, that’s not the point of the post. This is all about the new goodies for Google Book Search that Google unveiled on [...]

Filed under: 1, book marketing, Google Book Search, self publishing | Tagged: , , , | 1 Comment »

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