What is Amazon Connect
… and why is it important to a self published author?
AmazonConnect is a highly targeted blog within Amazon.com where authors can do a wide number of tasks related to marketing their book. A book author can post messages directly to their own product detail pages, they can create and post an individual blog page, and a book author can send information / posts directly to the Amazon Daily of the purchasers of their book.
AmazonConnect provides prime placement for author blogs within the Amazon site by doing four things -
1) The AmazonConnect system delivers and showcases your 3 most-recent blog posts on all of your product pages. Your blogs posts via AmazonConnect show up immediately below your books Product Details section.
2) Your blog posts are ‘surfaced’ to the Amazon Daily of the purchasers of your book… I threw a couple terms at you in there – that don’t seem to be defined anywhere – so here’s what they mean (sort-of… these are not official definitions in any way…): surfacing / surfaced – means your content is brought to the ‘top’ of someone’s news / web page; Amazon Daily is the ‘landing page’ that many of us registered Amazon users see when we log in to Amazon.com.
3) Each message you write in your AmazonConnect account gets listed on your AmazonConnect blog… this creates excellent ‘new content’ and brings readers back again and again.
4) You will be listed in the AmazonConnect Directory – along with a link to your profile page. You can find the directory at http://www.amazon.com/amazonconnect
It can be a bit confusing to get started with AmazonConnect. To sign up you will use your (or need to create – it has no cost) Amazon.com account. After you’ve created a profile, the ‘public’ information that is part of your current Amazon account will be displayed in your AmazonConnect profile – this includes your reviews, lists, registries, wish lists, etc. (so be careful…) so… as an author, you might think about creating a new ‘customer account’ that you use with your AmazonConnect profile.
Another amazing feature is that you can ‘surface’ (here’s that word again…) your ‘external’ blog (from WordPress, Blogger, and the others) directly to your Amazon purchasers via your AmazonConnect profile.
Amazon Connect is one of (if not the…) premier ways to promote and market your book to users of Amazon.com