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	<description>The state of the self-publishing industry... today...</description>
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		<title>Blog SEO and Book Marketing for Self Publishing Authors</title>
		<link>http://selfpublishingtoday.com/2011/06/23/blog-seo-and-book-marketing/</link>
		<comments>http://selfpublishingtoday.com/2011/06/23/blog-seo-and-book-marketing/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 19:20:26 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Book Marketing Plan]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[Self-publishing blogs]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=385</guid>
		<description><![CDATA[Using Blog SEO in Your Book Marketing Efforts A large number of self published authors start a blog with the two-fold intention of communicating with readers AND building better book marketing success. A blog about a self published book can be a very effective book marketing tool for promoting a book and distributing information. However, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=385&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>e-books and their impact on print book sales</title>
		<link>http://selfpublishingtoday.com/2011/06/15/e-books-and-their-impact-on-print-book-sales/</link>
		<comments>http://selfpublishingtoday.com/2011/06/15/e-books-and-their-impact-on-print-book-sales/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 16:41:30 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[1]]></category>
		<category><![CDATA[e-book]]></category>
		<category><![CDATA[e-book impact]]></category>
		<category><![CDATA[printed book]]></category>
		<category><![CDATA[self publishing]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=382</guid>
		<description><![CDATA[The American Association of Publishers (AP) recently reported that sales of e-books rose to $90.3 million in February 2011. E-book release accounted for 20.4% in total book sales that month. In the first two months of 2011, e-books sales rose 169.4% while print books declined by 24.8%. In 2010, online retailer Amazon also reported that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=382&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Book Marketing and Video Book Trailers for self publishing authors</title>
		<link>http://selfpublishingtoday.com/2010/11/18/book-marketing-and-video-book-trailers-for-self-publishing-authors/</link>
		<comments>http://selfpublishingtoday.com/2010/11/18/book-marketing-and-video-book-trailers-for-self-publishing-authors/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 21:17:21 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Book Marketing Plan]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video book trailers]]></category>
		<category><![CDATA[book trailers]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video book trailers]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=376</guid>
		<description><![CDATA[Video Book Trailers as Book Marketing for self publishing authors The time of social media has arrived (many would argue it arrived quite some time ago&#8230;) and has dramatically changed how most of us communicate. Under the right circumstances, and when done well, social media will drive traffic to your website, help the market perceive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=376&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>e-book marketing and promotion</title>
		<link>http://selfpublishingtoday.com/2010/11/16/e-book-marketing-and-promotion/</link>
		<comments>http://selfpublishingtoday.com/2010/11/16/e-book-marketing-and-promotion/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 20:51:58 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[Amazon Kindle]]></category>
		<category><![CDATA[Apple iBookstore]]></category>
		<category><![CDATA[Barnes & Noble Nook]]></category>
		<category><![CDATA[e-book marketing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[E-Books]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=373</guid>
		<description><![CDATA[Marketing and promoting your e-book e-Books are all the rage &#8211; and in many ways quite rightly so. The hardware is hot, with the Apple iPad, Barnes &#38; Noble Nook, and Amazon Kindle literally flying off shelves. e-Books themselves are experiencing incredible growth &#8211; up 158% this-versus-last September and while still a small fraction of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=373&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>The Difference Between Book Publicity and Book Advertising</title>
		<link>http://selfpublishingtoday.com/2010/09/23/the-difference-between-book-publicity-and-book-advertising/</link>
		<comments>http://selfpublishingtoday.com/2010/09/23/the-difference-between-book-publicity-and-book-advertising/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 18:54:40 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[book advertising]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[self publishing]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=362</guid>
		<description><![CDATA[Marketing a book successfully by using a book publicist Occasionally I come across people much smarter than I am&#8230; OK, so it&#8217;s more than just occasionally&#8230; Anyway &#8211; this is one of those times when an expert in the industry so succinctly and clearly explains a topic that I feel the need to let THEM [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=362&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Self publishing ebooks &amp; print books &#8211; and why they shouldn&#8217;t look the same&#8230;</title>
		<link>http://selfpublishingtoday.com/2010/08/18/self-publishing-ebooks-print-books/</link>
		<comments>http://selfpublishingtoday.com/2010/08/18/self-publishing-ebooks-print-books/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 19:26:24 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[Amazon Kindle]]></category>
		<category><![CDATA[Apple iBookstore]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[Barnes & Noble Nook]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[Dog Ear Publishing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[ibookstore]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[amazon kindle]]></category>
		<category><![CDATA[Barnes&Noble Nook]]></category>
		<category><![CDATA[ebook formatting]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=357</guid>
		<description><![CDATA[Why formatting for ebooks and print shouldn&#8217;t be the same I thought I&#8217;d take some time today to address a relatively new situation &#8211; the creation of self publishing authors interested in the creation of e-book product for their print books. My company, Dog Ear Publishing is an Apple-authorized aggregator for the Apple iBookstore. Being [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=357&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The SEO factor of back cover copy for self publishing authors</title>
		<link>http://selfpublishingtoday.com/2010/08/12/the-seo-factor-of-back-cover-copy-for-self-publishing-authors/</link>
		<comments>http://selfpublishingtoday.com/2010/08/12/the-seo-factor-of-back-cover-copy-for-self-publishing-authors/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 17:57:12 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[Dog Ear Publishing]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[book cover design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing book cover copy]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=349</guid>
		<description><![CDATA[Book Cover Copy, Self Publishing, and SEO You&#8217;ve spent years crafting your manuscript &#8211; now as you prepare to self publish your book you start to think about the cover. Often times authors think more about their book cover design than they do the book marketing cover copy and back cover flow. Yes, a great [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=349&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Book back cover copy example</media:title>
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		<title>Importance of book title SEO to self publishing authors</title>
		<link>http://selfpublishingtoday.com/2010/07/27/importance-of-book-title-seo-to-self-publishing-authors/</link>
		<comments>http://selfpublishingtoday.com/2010/07/27/importance-of-book-title-seo-to-self-publishing-authors/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 22:56:49 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[book titles]]></category>
		<category><![CDATA[Dog Ear Publishing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing cover copy]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=347</guid>
		<description><![CDATA[Self Publishing &#8211; the impact of great SEO book titles and copy I spent some time chatting with an author today about self publishing their book &#8211; and exactly HOW to make the book stand out &#8216;SEO-wise&#8217; on the various online bookstores and search engines (Google Book Search specifically). Creating great SEO for your book [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=347&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>Self publishing requires a strong First Amendment &#8211; support 1 for All</title>
		<link>http://selfpublishingtoday.com/2010/07/26/self-publishing-requires-a-strong-first-amendment-support-1-for-all/</link>
		<comments>http://selfpublishingtoday.com/2010/07/26/self-publishing-requires-a-strong-first-amendment-support-1-for-all/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:20:20 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[book publishing]]></category>
		<category><![CDATA[Dog Ear Publishing]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[1 for All]]></category>
		<category><![CDATA[first amendment]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=339</guid>
		<description><![CDATA[&#8220;Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.&#8220; It seems so easy to understand, yet I doubt any [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=339&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Amazon Kindle Sales vs. book sales in general&#8230; the printed book ain&#8217;t going away</title>
		<link>http://selfpublishingtoday.com/2010/07/22/amazon-kindle-sales-vs-book-sales-in-general-the-printed-book-aint-going-away/</link>
		<comments>http://selfpublishingtoday.com/2010/07/22/amazon-kindle-sales-vs-book-sales-in-general-the-printed-book-aint-going-away/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 20:48:01 +0000</pubDate>
		<dc:creator>Ray Robinson</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Dog Ear Publishing]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://selfpublishingtoday.com/?p=329</guid>
		<description><![CDATA[Everyone has probably heard about or read the press release  from Amazon announcing that the online bookseller reached a point at which they sell more Kindle books than hardcover books. In reading and watching much of the media coverage you&#8217;d think the printed book was on the way out. Interesting. More interesting though are a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=selfpublishingtoday.com&#038;blog=2498282&#038;post=329&#038;subd=selfpublishingtoday&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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