Posted on October 13, 2009 by Ray Robinson
What an odd juxtaposition of traditional publisher and self publisher – a self publishing story breaking today in the Wall Street Journal indicates that the venerable religious publisher has decided to enter the fiercely competitive landscape of self publishing. Based in Nashville, Tennessee, Thomas Nelson will launch West Bow Press, their self-publishing imprint, and will utilize Author Solutions (AuthorHouse, xLibris, iUniverse, Trafford) to design, publish and distribute the product line. So, basically, it’s AuthorHouse by another name?
I can’t quite see the fit or benefit to authors – other than the emotional (and statistically irrelevant) benefit of a perceived association with a traditional publisher. (How’d that work for Random House and xLibris or Barnes&Noble and iUniverse? Not at all … both companies divested themselves of their investments in both companies…) The article goes on to make it clear that Thomas Nelson editors are not editing the authors’ self published manuscripts (nor will the Thomas Nelson marketing wizards be supplying any horsepower behind the self published book’s release) but it is stated that “they will monitor sales to identify potential big sellers.”
The impact to the self publishing world could be interesting – specifically targeting the Christian publishers like Tate Publishing (whose services I’ve discussed on the self publishing site Dog Ear Publishing) and Xulon. The broader impact to the market I expect will be muted. Kudos, though, to the business development team at AuthorSolutions – a brilliant move into a under-served (and overpriced in most cases – at least for the services provided by many Christian self publishing companies) segment of the self publishing market.
Filed under: self publishing, Self Publishing Companies, Tate Publishing | Leave a Comment »
Posted on January 20, 2009 by Ray Robinson
I’ve been absent from the blog for ages – since November 3 to be exact – and it took a SEO expert taking a swipe at my Google AdWords approach to get me writing again… Go figure… I’d also said that this blog wouldn’t be a forum just to promote Dog Ear Publishing, but a place to provide concrete facts and strategies for self published authors.
Brian Pasch – the brains and brawn behind SEO company Pasch Consulting Group – has been hired by a competitor of Dog Ear Publishing named Tate Publishing. Dog Ear runs very agressive Google AdWords campaigns on all of our competitors – including Tate Publishing. In short, our ‘ad’ on Google says “Don’t Use Tate Publishing” 0r “Don’t Use This Publisher” – followed by “Until you read this review of their costs and services.” The ads then link to a page on the Dog Ear site that compares the publisher, using data from the publishers site, to Dog Ear. Topics covered are contract, costs, book printing prices, author profit and many others.
Is this sort of Google Adwords ad going too far? I don’t think so – I believe every author should stop and read the comparisons. And not just because I think Dog Ear is better – but because we draw attention to some of the most challenging weaknesses in the self publishing industry. We don’t claim to be the publisher for everyone – and even show circumstances where Dog Ear is probably NOT the best choice – but we do claim to be one of the only ones willing to show authors the truth. And – we encourage every author to completely research their chose self publishing companies – don’t rely on our data. Its a part of the reason we put our data on our site – in plain sight – so that you may conduct your research without feeling pressured by a sales person on the phone.
Want to find out more? You can find Brian Pasch’s comments here - commenting on a post Joe Wikert wrote about Dog Ear Publishing – and here on his blog.
He (Brian) raises interesting points, even though he is employed by Tate Publishing to help raise their presence on the web. The online world is always struggling to come-of-age – but it’s still a Wild-West sort of place where anyone (especially self-publishing companies) can make any unfounded claim about how great their service offerings happen to be… Usually without getting called out for their false statements – I believe that ‘in-your-face’ marketing may appear on the surface to be unpleasant – but what about when it truly makes you a better consumer by providing information not found anywhere else? Is it then worth the ‘detour’ it took you on to make you a smarter consumer?
Filed under: book marketing, Joe Wikert, Self Publishing Companies, Tate Publishing | Tagged: book marketing, Brian Pasch, Dog Ear Publishing, Dog Ear Publishing Google Adwords Marketing Tactics, Pasch Consulting Group, Tate Publishng | Leave a Comment »