Self publishing ebooks & print books – and why they shouldn’t look the same…

Posted on August 18, 2010 by Ray Robinson

Why formatting for ebooks and print shouldn’t be the same I thought I’d take some time today to address a relatively new situation – the creation of self publishing authors interested in the creation of e-book product for their print books. My company, Dog Ear Publishing is an Apple-authorized aggregator for the Apple iBookstore. Being [...]

Filed under: Amazon Kindle, Apple iBookstore, Apple iPad, Barnes & Noble Nook, book publishing, Dog Ear Publishing, ebooks, ibookstore, self publishing | Tagged: , , , , , , , | Leave a Comment »

The SEO factor of back cover copy for self publishing authors

Posted on August 12, 2010 by Ray Robinson

Book Cover Copy, Self Publishing, and SEO You’ve spent years crafting your manuscript – now as you prepare to self publish your book you start to think about the cover. Often times authors think more about their book cover design than they do the book marketing cover copy and back cover flow. Yes, a great [...]

Filed under: book marketing, book publishing, Dog Ear Publishing, self publishing | Tagged: , , , , | 1 Comment »

Self publishing requires a strong First Amendment – support 1 for All

Posted on July 26, 2010 by Ray Robinson

“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.“ It seems so easy to understand, yet I doubt any [...]

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Amazon Kindle Sales vs. book sales in general… the printed book ain’t going away

Posted on July 22, 2010 by Ray Robinson

Everyone has probably heard about or read the press release  from Amazon announcing that the online bookseller reached a point at which they sell more Kindle books than hardcover books. In reading and watching much of the media coverage you’d think the printed book was on the way out. Interesting. More interesting though are a [...]

Filed under: Amazon, book marketing, Dog Ear Publishing, self publishing | Tagged: , , , , | 1 Comment »

The Power of the Talk Show – Rock Junket: New York City from Dog Ear Publishing

Posted on February 4, 2010 by Ray Robinson

Dog Ear Publishing author Bobby Pinn has been at the business of New York City tours for years. He’s built a career and reputation on showing visitors (and New York natives) the famous haunts and ‘rock-historic’ locales in New York City. He (and his book) were featured on the Fox News New York morning show. [...]

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Self Publishing, Google Book Search, Google PPC

Posted on August 11, 2009 by Ray Robinson

I just received our Google Book Search Weekly Summary Report – and I know I’ve covered Google Book Search before – but am consistently amazed at the power of this system to drive book sales. We’ve (at Dog Ear Publishing – my self publishing company) been focusing more effort on the Google Book Search system [...]

Filed under: book marketing, Book Marketing Plan, Dog Ear Publishing, Google Book Search, self publishing | Tagged: , , , | 1 Comment »

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