Self publishing ebooks & print books – and why they shouldn’t look the same…

Posted on August 18, 2010 by Ray Robinson

Why formatting for ebooks and print shouldn’t be the same I thought I’d take some time today to address a relatively new situation – the creation of self publishing authors interested in the creation of e-book product for their print books. My company, Dog Ear Publishing is an Apple-authorized aggregator for the Apple iBookstore. Being [...]

Filed under: Amazon Kindle, Apple iBookstore, Apple iPad, Barnes & Noble Nook, book publishing, Dog Ear Publishing, ebooks, ibookstore, self publishing | Tagged: , , , , , , , | Leave a Comment »

The SEO factor of back cover copy for self publishing authors

Posted on August 12, 2010 by Ray Robinson

Book Cover Copy, Self Publishing, and SEO You’ve spent years crafting your manuscript – now as you prepare to self publish your book you start to think about the cover. Often times authors think more about their book cover design than they do the book marketing cover copy and back cover flow. Yes, a great [...]

Filed under: book marketing, book publishing, Dog Ear Publishing, self publishing | Tagged: , , , , | 1 Comment »

Importance of book title SEO to self publishing authors

Posted on July 27, 2010 by Ray Robinson

Self Publishing – the impact of great SEO book titles and copy I spent some time chatting with an author today about self publishing their book – and exactly HOW to make the book stand out ‘SEO-wise’ on the various online bookstores and search engines (Google Book Search specifically). Creating great SEO for your book [...]

Filed under: book marketing, book publishing, self publishing | Tagged: , , , , , | 4 Comments »

Self publishing requires a strong First Amendment – support 1 for All

Posted on July 26, 2010 by Ray Robinson

“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.“ It seems so easy to understand, yet I doubt any [...]

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Self Publishing and Social Media – redux -

Posted on February 2, 2010 by Ray Robinson

Dog Ear Publishing author, Ted Karam, is taking a novel and exciting approach to using social media and the web to promote his book, Jumping on Water. The ‘special offer’ approach has been used forever to help build sales for a product – but what can happen when you get literally dozens of experts contributing [...]

Filed under: ambush marketing, book marketing, Book Marketing Plan, book publishing, self publishing | Leave a Comment »

What is Self Publishing 2.0?

Posted on June 18, 2009 by Ray Robinson

A new set of terms have been floating around the publishing world lately – though the ‘core’ term seems to have been invented way back in 2006 (an eternity, I know…) by Scott Karp at his blog Publishing 2.0 – the (r)evolution of media… Morris Rosenthal appears to have recently coined Self-Publishing 2.0 – and [...]

Filed under: book marketing, book publishing, self publishing, Self Publishing 2.0 | Tagged: , , , , | Leave a Comment »

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