Blog SEO and Book Marketing for Self Publishing Authors

Posted on June 23, 2011 by Ray Robinson

Using Blog SEO in Your Book Marketing Efforts A large number of self published authors start a blog with the two-fold intention of communicating with readers AND building better book marketing success. A blog about a self published book can be a very effective book marketing tool for promoting a book and distributing information. However, [...]

Filed under: Blogging, book marketing, Book Marketing Plan, self publishing, Self-publishing blogs | Tagged: , , | 4 Comments »

Book Marketing and Video Book Trailers for self publishing authors

Posted on November 18, 2010 by Ray Robinson

Video Book Trailers as Book Marketing for self publishing authors The time of social media has arrived (many would argue it arrived quite some time ago…) and has dramatically changed how most of us communicate. Under the right circumstances, and when done well, social media will drive traffic to your website, help the market perceive [...]

Filed under: book marketing, Book Marketing Plan, self publishing, Social Media, Video book trailers | Tagged: , , , , | Leave a Comment »

Self Publishing and Social Media – redux -

Posted on February 2, 2010 by Ray Robinson

Dog Ear Publishing author, Ted Karam, is taking a novel and exciting approach to using social media and the web to promote his book, Jumping on Water. The ‘special offer’ approach has been used forever to help build sales for a product – but what can happen when you get literally dozens of experts contributing [...]

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Self Publishing, Google Book Search, Google PPC

Posted on August 11, 2009 by Ray Robinson

I just received our Google Book Search Weekly Summary Report – and I know I’ve covered Google Book Search before – but am consistently amazed at the power of this system to drive book sales. We’ve (at Dog Ear Publishing – my self publishing company) been focusing more effort on the Google Book Search system [...]

Filed under: book marketing, Book Marketing Plan, Dog Ear Publishing, Google Book Search, self publishing | Tagged: , , , | 1 Comment »

How to be a ‘Highly Successful’ Self-Published Author

Posted on February 24, 2009 by Ray Robinson

Bob Baker just wrote a great article for the Small Publishers Association of North America’s Newsletter, SPAN Connection. In “The 7 Attributes of Highly Successful Authors,” Baker explained various qualities he found esteemed authors have in common. From my point of view, his tips can be divided into 3 sections: Determination, Promotion, and Innovation. I’ll [...]

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Lesson of missed opportunity in self publishing…

Posted on November 3, 2008 by Ray Robinson

You know that saying about when opportunity knocks, all you need to do is open the door? Well, I got a good lesson in that today – and it brings to light how opportunities abound for promoting you, your book, your web site… pretty much anything that you’d like to display to the world. One [...]

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Self Publishing Hits – The Lace Reader, Brunonia Barry and Lorna Page

Posted on August 25, 2008 by Ray Robinson

Here it is again – another story of a self-published author that has made it BIG… REALLY BIG. The difference this time? It’s true… not a product of great PR. Several stories have surfaced about Brunonia Barry and her self-published novel The Lace Reader – one of the most insightful from way back on August [...]

Filed under: book marketing, Book Marketing Plan, self published, self publishing | Tagged: , , , , , | 3 Comments »

Amazon Kindle Webinar – self publishing implications

Posted on August 21, 2008 by Ray Robinson

I’ve just attended a webinar about the Amazon Kindle product, titled “Leveraging he Kindle – How to maximize the Kindle’s benefits to your readers and your business” presented by Joe Wikert of John Wiley & Sons. The webinar was for the most part aimed at book publishers, but in the self-publishing world the word “publisher” [...]

Filed under: Amazon, book marketing, Book Marketing Plan, Joe Wikert, self publishing | Tagged: , , , , | 1 Comment »

Ten Things Editors and Agents Hate – applied to Self Publishing

Posted on August 19, 2008 by Ray Robinson

Joe Wikert’s blog – Publishing2020 – has a post referencing a blog that lists the top 10 items publishing editors and book agents dislike. Joe applied comments that referenced the traditional publishing world – but it’s a list that has application for everyone interested in self publishing – not so much because some editor or [...]

Filed under: book marketing, Book Marketing Plan, Joe Wikert, self publishing | Tagged: , , , , | 2 Comments »

How to Write a Marketing Plan for a Self-Published Book

Posted on August 1, 2008 by Ray Robinson

Self publishing is a game where the author is completely in control – but it also means there really isn’t anyone to blame when something goes wrong or doesn’t get done (or meet your expectations). I’m sure you’re not too surprised to find out that your work as a self published author doesn’t stop when [...]

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