Dog Ear Publishing author, Ted Karam, is taking a novel and exciting approach to using social media and the web to promote his book, Jumping on Water. The ‘special offer’ approach has been used forever to help build sales for a product – but what can happen when you get literally dozens of experts contributing [...]
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I came across a fascinating article while digging up some book marketing strategies for one of our self publishing authors. The site is called DoshDosh – and it’s pretty much an all-around blog about internet marketing. I am a tremendous believer in ‘guerilla marketing‘ – which pretty much is any kind of awareness you can [...]
Filed under: ambush marketing, book marketing, self publishing | Tagged: ambush marketing, book marketing, self publishing | Leave a Comment »
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