Dog Ear Publishing author, Ted Karam, is taking a novel and exciting approach to using social media and the web to promote his book, Jumping on Water. The ‘special offer’ approach has been used forever to help build sales for a product – but what can happen when you get literally dozens of experts contributing to your special offer and then engage literally hundreds of thousands of readers?
Maybe, just maybe, it builds a best-seller… (note that Dog Ear Publishing didn’t build this book marketing campaign)
Here’s hoping!
Curious?
Follow this: Jumping on Water Launch Promotion
Filed under: ambush marketing, book marketing, Book Marketing Plan, book publishing, self publishing
