An article by B.L. Ochman was released this week marking the “Ten Things Social Media Can’t Do.”
As technology improves and progresses, businesses need to be able to keep up with it in order to better contend with their competitors. That being said, social media is not the answer to everything. Of course, it’s a cool and inventive new way to get information out fast. And it is beneficial. (Good thing too, since that’s what this internship is all about!) In the self-publishing world, the use of social media can do wonders for the author’s book sales. It can do wonders for the self-publishing businesses. What we need to remember is that although the new technology is great, the old ways worked, too.
Here are of few of the top ten from Ochman’s list taken with a self-publishing twist:
1) “Social Media can’t substitute marketing strategy.” Putting your book title up on Twitter will inform your followers of the latest release, but you need to do a lot more marketing to make a substantial impact on your book sales. Your 47 followers probably won’t make you a Best Seller. Continued marketing efforts help sell books.
3) “Social Media can’t be viewed as a short-term project.” Just like any marketing tool, it takes time to establish and to figure out what works best for you or your business. You have to keep working to sell as many of your books as possible.
10) “Social Media can’t replace PR.” You may have the best website, wittiest Tweets, and intriguing blogs, but outside publicity is a must.
In the end, it all comes down to how much work you are willing to put in to the marketing of your creation. Marketing strategies are integral in the process of publishing a book. In today’s age, social media provides a great amount of information to worldwide consumers. It is particularly beneficial with used in addition to all of the other marketing tools available. Strategies built by a strong understanding of your product and consumers are of the utmost importance.