How Self-Published Authors can Help the Environment

Earth Day is a good time to reflect on how we can all do more to help the environment. For self-published authors, that might mean taking a closer look at your options for publishing your manuscript. Print-On-Demand (POD) publishing and e-book publishing are both great alternatives to traditional offset printing. POD publishing allows authors to [...]

What is Twitter and Can it Help Market Your Book?

Here is the general idea of Twitter: It’s a social networking site where a user answers the question “What are you doing?” to make a status update. Then, “followers” of this user (friends, family, co-workers, etc.) receive an update on their own Twitter pages informing them of the user’s status. Twitter is similar to Facebook [...]

Ben MacKinnon Shares Book Marketing Insights

One continual hot topic of self-publishing is how to market your book. Book marketing is arguably the most important part of the self-publishing process. After all, you might have written the best book in the world, but if you don’t market it, nobody will know about it! While I often provide book marketing suggestions on [...]

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