You know that saying about when opportunity knocks, all you need to do is open the door?
Well, I got a good lesson in that today – and it brings to light how opportunities abound for promoting you, your book, your web site… pretty much anything that you’d like to display to the world.
One of the most amazing things digital media has brought to the world is the opportunity to become an expert and promote your topic. Somewhere out there – someone is looking for the kind of content you have… you just need to make sure you answer the door when opportunity knocks (as well as recognize that it is opportunity knocking…)
A couple of weeks ago now a reporter from PBS posted a comment to a post here on Self Publishing Today – asking if I’d be willing to be interviewed for a story on self-publishing. Well – I happened to be neglecting the site… I missed ‘the knock’ if you will. Mike Rosen-Molina wrote a great article on the 6 Ways Authors Can Succeed by Self-Publishing Books – and he included a number of references to resources in the self publishing industry (including the Dog Ear Publishing competitor BookSurge)… no mention of my company, because I was too busy to respond.
A great lesson learned – opportunity is all around us each and every day. Perhaps it sounds a bit Deepak Chopra, but it was a great reinforcement that you need to pay attention.
About the article? Well written, great advice, aimed at folks new to the self publishing world – but his last item on the list? “Get your name out there” … Hmmm – maybe I should post that list on the wall here in the office – it appears that no matter how long you’ve been in the industry it occasionally makes sense to review the basics.