Using Book Press Releases and New Book Announcements

I’ve been digging out the articles I wrote for my site – Dog Ear Publishing – here’s another classic on Book Marketing. The articles I’m posting here are pretty much in their entirety – I’m not trying to drag you over to the Dog Ear site – but please, feel free to visit! —– How [...]

Writing book cover copy and promotional copy

At Dog Ear Publishing, we really want your book to succeed – it benefits both of us when our authors sell more books. To that end, we’d like to offer some advice on writing book cover copy and promotion copy – self publishing is an industry that has many opportunities, but you need to know [...]

Comparing Self-Publishing Companies

One of the important things I believe is lacking in the self publishing industry is an honest and objective way to look at how self publishing companies compare to each other. I cannot claim to have a completely objective view (since I own a self publishing company – Dog Ear Publishing) – but I can [...]

Bookstores are the Worst Place to Sell your Books

Of all  the articles I’ve written on the Dog Ear Publishing site, this one gets the most ‘play’ and commentary – I suppose it seems ‘contrarian’ enough to warrant the attention. If you’ve read my bio over on the site, you’ll know I’m a former buyer from Waldenbooks / Borders Group… —– How many times [...]

How to Write a Marketing Plan for a Self-Published Book

Self publishing is a game where the author is completely in control – but it also means there really isn’t anyone to blame when something goes wrong or doesn’t get done (or meet your expectations). I’m sure you’re not too surprised to find out that your work as a self published author doesn’t stop when [...]

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