Posted on August 25, 2008 by Ray Robinson
Here it is again – another story of a self-published author that has made it BIG… REALLY BIG. The difference this time? It’s true… not a product of great PR. Several stories have surfaced about Brunonia Barry and her self-published novel The Lace Reader – one of the most insightful from way back on August [...]
Filed under: Book Marketing Plan, book marketing, self published, self publishing | Tagged: book marketing, Brunonia Barry, lorna page, self published, self publishing, The Lace Reader | 3 Comments »
Posted on August 22, 2008 by Ray Robinson
I came across a fascinating article while digging up some book marketing strategies for one of our self publishing authors. The site is called DoshDosh – and it’s pretty much an all-around blog about internet marketing. I am a tremendous believer in ‘guerilla marketing‘ – which pretty much is any kind of awareness you can [...]
Filed under: ambush marketing, book marketing, self publishing | Tagged: ambush marketing, book marketing, self publishing | Leave a Comment »
Posted on August 21, 2008 by Ray Robinson
I’ve just attended a webinar about the Amazon Kindle product, titled “Leveraging he Kindle – How to maximize the Kindle’s benefits to your readers and your business” presented by Joe Wikert of John Wiley & Sons. The webinar was for the most part aimed at book publishers, but in the self-publishing world the word “publisher” [...]
Filed under: Amazon, Book Marketing Plan, Joe Wikert, book marketing, self publishing | Tagged: Amazon, amazon kindle, book marketing, Joe Wikert, self publishing | 1 Comment »
Posted on August 21, 2008 by Ray Robinson
At Dog Ear Publishing we use a product called TitleZ to track Amazon sales ranks for many of our books. This s a free service that allows you to create an account and load books that you’d like to see tracked. At this point, TitleZ is free and in beta – that may change, and [...]
Filed under: Amazon, book marketing, self publishing | Tagged: Amazon, book marketing, self publishing, title z | 1 Comment »
Posted on August 19, 2008 by Ray Robinson
Joe Wikert’s blog – Publishing2020 – has a post referencing a blog that lists the top 10 items publishing editors and book agents dislike. Joe applied comments that referenced the traditional publishing world – but it’s a list that has application for everyone interested in self publishing – not so much because some editor or [...]
Filed under: Book Marketing Plan, Joe Wikert, book marketing, self publishing | Tagged: book marketing, book publishing, book sales, self publishing, Self-publishing blogs | 2 Comments »
Posted on August 15, 2008 by Ray Robinson
Just a quick note – being a new user to WordPress, I wasn’t paying attention the the process that comments go through… so, if you left a comment and wondered why it wasn’t showing – it’s my fault, sorry. I ‘think’ I’ve set the system to post comments immediately (unless WordPress tags them as SPAM). [...]
Filed under: Uncategorized | Leave a Comment »
Posted on August 13, 2008 by Ray Robinson
I regularly cruise the blogosphere looking for topics listed about self publishing. A Butler University professor had a post about self publishing his own book and looking for feedback. A number of folks replied – some positively, some not. The comments were, in the least, illuminating and illustrated the divergent opinions about our industry. I [...]
Filed under: Self Publishing Companies, book marketing, self publishing, textbook publishing | Tagged: self publishing, textbook publishing | Leave a Comment »
Posted on August 13, 2008 by Ray Robinson
Yesterday I wrote a post about the amazing job some PR firm has done in creating a buzz around Lorna Page and her novel A Dangerous Weakness. I figured one post was enough, but I just couldn’t resist continuing to watch the saga unfold (it’s just such a brilliant use of viral marketing…). The thing [...]
Filed under: book marketing, self publishing | Tagged: book marketing, book profit, lorna page, self publishing | 3 Comments »
Posted on August 12, 2008 by Ray Robinson
There is that old saying that ‘any press is good press’ – just ask Dan Brown and his movie The Da Vinci Code from 2006… Lorna Page is apparently a 93 year-old lady from the UK who published her first novel A Dangerous Weakness through the self-publishing company AuthorHouse. What is so amazing about this [...]
Filed under: book marketing, self publishing | Tagged: A Dangerous Weakness, AuthorHouse, book marketing, lorna page | 2 Comments »
Posted on August 8, 2008 by Ray Robinson
This is an excerpt from my web site – www.DogEarPublishing.net – and our articles section — This page is a regularly updated, continual discussion of my most frequent questions about book sales and how the market works – this one happens to cover the “what in the world does my Amazon sales rank number mean?” [...]
Filed under: Amazon, book marketing | Tagged: self publishing, retail price, book marketing plan, Amazon.com, self publishing book sales | 2 Comments »
